In our latest blog, Simon Ward our group sales director, takes a look at the latest workwear trends to hit the health and beauty sector...

It’s been fascinating to see the major developments in beauty and healthcare clothing over recent years particularly how designs have moved to a much more modern and fashion-led style. Gone are the days where you just grabbed a standard uniform off the shelf. People now want their workwear to not only feel good but also look good.

The choice of garments people expect is much greater. Compared to ten years ago, people see what they wear at work as more than a uniform and organisations want to invest in the appearance of their staff which they see as part of their brand identity. To get this full look, they need a complete range of items and broader choice at their disposal.

 

Taking inspiration from the high street

Workwear trends do follow general fashion. This is particularly prevalent in the beauty sector who want to present contemporary look to clients. At the moment this means flattering shapes, fitted designs and brighter colours. We are finding our customers are not afraid to be original with more of a focus on detail.

It’s also important that we push the boundaries of traditional work wear and to do this we have to respond to what is happening in the wider retail market as it keeps things fresh. Workwear is much more than a uniform these days. Customers want fashionable styles and something that’s reflects them as an individual and employers are starting to take that on board.

 

Fabrics & colours

Standard colours, such as black, plum and grey for beauty and classic blues and greens for healthcare, are always popular. At the moment we are seeing a lot more vibrant colours like fuchsia pinks, lime greens and turquoise.



 With regard to fabric, things have changed a lot. Five or six years ago it was all about polycotton but in this time polyester has got better and it can now provide something much more practical that works for people who are on their feet all day.

 

In addition, we are already seeing smart fabrics being used in the beauty and healthcare market and this is set to become even more important moving forward. Here at Grahame Gardner we have worked closely with our sister-company GFORCE Sportswear to take some of the latest sportswear technologies being used and migrate them over so we can be more creative with our workwear fabrics. This has been really successful particularly with our ranges for the Chartered Society of Physiotherapists as we have been able to provide more breathable, moisture wicking and easy care fabric which is ideally suited to that line of work.

 

Decoration & features

The most popular decoration is still embroidery it certainly gives a classy look and is a great way of showing a logo, however printing technology has improved greatly and is very cost effective for larger logos. Predominantly organisations put their name on the left chest of the garment but recently we have seen people play around with this look. We are currently looking at some revolutionary ways we can further bespoke uniforms for the healthcare and beauty market so it’s quite an exciting area for us.


There has also been a move to more functionality and we have seen more features being added such as key clips and pen pockets and there is definitely scope for more development there.

Growth

The salon and spa industry is definitely a key growth area for us as there have been many more opening up, particularly within the hotel and hospitality industry. For healthcare specifically, we are seeing lots of interest from other medical professionals such as physiotherapists, occupational therapists and radiologists who are keen to create a recognised brand for their particular profession.


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