Vida is a new company, based in London, looking to revolutionise the care industry. It aims to deliver the best possible Vida new polo shirtspersonalised care services with compassion, care and integrity. Key to its success is the quality of staff it employs, the training it provides them and the level of salary paid. And with that ethos, Vida also understands the importance of brand awareness and ensuring its care staff have the right look and dress code. So, as Michael Kyriakou from Vida explains in our latest blog, they turned to Grahame Gardner Ltd for expert advice.

“We are a new and ambitious company who put our clients and their families at the heart of everything we do. We have been meticulous in the planning and delivery of our services and invest heavily in our highly experienced front line staff so they can provide the best care possible.

“As part of this, we had to think very carefully about what they wear and how they look. It is really important to us that our clients know their carer really well, recognise them immediately and feel comfortable around them. As part of this approach, we knew we didn’t want our carers in their normal every day clothes so we set about looking at the options available to us.

“We enquired with a number of companies but Grahame Gardner really stood out. They understood our needs and the importance of uniformity and brand awareness which was exactly what we were looking for. We decided on a distinctive orange and purple colour scheme, with a simple logo which were really recognisable to our clients and looked smart, were practical and used high performance fabrics.

“We have placed a couple of orders with Grahame Gardner now including a range of white polo shirts and the branded polo shirts and hoodies and we will definitely use them moving forward. They have great customer service; have been really efficient and provided value for money, yet really high quality work wear. To top it all off though, they have helped us develop our workwear look to ensure our corporate brand is consistent and our staff feel and look part of it too which can only be good for our business.”