We are so pleased to announce that Grahame Gardner has joined forces with Burtons Medical Equipment to provide a unique offering to the veterinary market. Thanks to the growing partnership between our two companies, Burtons customers will now have access to a one-stop-shop for all their veterinary requirements, which now includes high quality workwear provided by us! Here, in our latest guest Q&A, Matt Burton, marketing director at Burtons, gives an insight into our new relationship, how it was launched at the recent London Vet Show and how the VETwear range has been received by the market.


  1. Please tell us about Burtons history in the veterinary market

Burtons Medical Equipment has been manufacturing, distributing and servicing a complete range of veterinary equipment, now covering everything from anaesthesia to x-ray, since the company was founded in 1981. It has remained a company with family at its heart, keeping the core values of animal welfare and customer satisfaction a top priority. 


  1. Why have you decided to partner up with Grahame Gardner?

We decided to join forces with Grahame Gardner to help Burtons expand from kitting out the practice to kitting out the practitioner as well! Over more recent years, Burtons has become better established as a one stop shop for the veterinarian and our vision is to continue this ethos, taking us into new product types.


  1. Why did you feel Grahame Gardner were the right fit for Burtons?

As well as being an accomplished name in medical uniforms, the company were wonderfully supportive right from the off, professional and clearly aiming to build lasting partnership, as opposed to one-off business.


Burtons has spent 40 years building a wealth of expertise in equipping veterinary practices and now, with the experience of a market leader such as Grahame Gardner on board, we are really excited to be involved in this new venture.


  1. What will the partnership mean for your customers?

For our customers, the partnership will mean that they can now get high quality Grahame Gardner uniforms from their trusted practice designer, equipment provider and service company which makes life for our customers much more straightforward!


  1. Tell us a bit about the Vet Show you attended at the end of last year with the GG VETwear.

The VETwear stand at the London Vet show was a resounding success, with a constant flow of people drawn to the novel retail front in a typically B2B tradeshow. The product range was well received, with a good number of initial enquiries and orders made at the show. It was a fantastic start for us.


  1. How has the VETwear range been received since its launch?

Initial enquiries are being followed up, sales are ticking over steadily. We will be mailing an updated hard copy of the VETwear catalogue to every veterinary practice in the UK later this month and twice annually from then on to keep up the early momentum.


Everyone here at Grahame Gardner is really excited about our work with Burtons and hope that this is just the beginning of a long, happy and successful partnership between us!

Image: Burtons and the Grahame Gardner Team